How can I start making a change in my organization to influence the roadmap based on consumer insights?

The only advice I can share is that customer insights (when shared in a clear and actionable way) are very hard to ignore. Survey users, talk to prospects, and bring cust...

I’d first ask what’s driving this – does the company/leadership not believe in customer insights, is there a lack of prioritization to do this or is it simply inertia of ...

An Engineering leader at a previous company described this to me as a tripod--decisions made based on the intersection of PM, Eng and PMM. Here PMM is representing the cu...

If your product team ignores product marketing, that can be fixed through better exec alignment, relationship building and proving out collaboration successes in smaller,...

On top of everything that @Krithika Muthukumar , @Dan Laufer and @Lauren Culbertson have already mentioned, one actionable and practical approach would be to introduce a ...

Data is power! Feedback is everywhere, and as product marketers we can harness that voice of the customer data to influence product roadmap. Product Managers have to bala...

@Vishal Naik I agree! In a former life as a B2B product manager, I struggled to get useful input on the needs of new buyers. Most of my time and attention was spent enhan...

That can be very tough. Similar to another answer I wrote, I think a lot of this is interpersonal which makes specific feedback tough without more context. A few ideas to...