Evelyn O'Keeffe

Prepare Early - Find relevant internships or part-time work experience to enhance your resume. e.g market research, sales, digital marketing - Start a side-project, e.g blog, podcast, freelance services etc. to gain hands-on experience in launching a product Upskill Regularly - Enhance your resume by taking in-demand courses with recognised certifications that will complement your practical experience - Check established PMM LinkedIn profiles for relevant courses/certifications and keep your LinkedIn profile updated as you learn Target Specifically - Use LinkedIn to check for connections, ask for an introduction to a Product Marketer and find out about the team and opportunities - Look for established Associate Product Marketing Manager programs where les experienced PMMs join structured programs