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What advice do you have for new grads looking to get into product marketing?

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3 Answers
Market Research
  1. Jameelah Calhoun
    Jameelah Calhoun

    Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex • 5y

    Thanks for this awesome question! The great news is that there are many pathways and many skillsets that can lead to a successful career in product marketing. In my case, I started my career as a financial analyst and consultant. These skills have been invaluable for me as product marketing requires you to quickly understand large customer data sets and distill insights as well as being able to think strategically about short term and long term market trends. As I've gone deeper into product man ...Read More

    1,735 Views
  2. Katie Levinson
    Katie Levinson

    MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 4y

    It seems like there aren’t that many entry level PMM jobs, outside of established associate PMM programs at larger tech companies. If you don’t get one of those (or another PMM role), try looking for other marketing roles that put you in a highly cross-functional position. This could be a program manager, marketing manager, or even brand manager; if there are opportunities for you to do research and run a go-to-market campaign in these roles, do it! From a B2B lens, I’ve seen many people make a ...Read More

    404 Views
  3. Daniel Palay
    Daniel Palay

    KPI Sense Chief Executive Officer • 5y

    The problem is that there still aren't too many good entry-level PMM roles out there (assuming you're talking about coming out of undergrad). My best advice (as someone who didn't come to PMM until they were in their mid-30s) would be: Find a role that allows you to develop the skills PMMs ultimately need to bring. Don't worry too much about industry, just make sure it's one where you're curious enough about the products, customers and problems to keep you intellectually motivated. That will ser ...Read More

    508 Views

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