Garth Landers
Director of Global Product Marketing, Theta Lake
Content
Garth Landers
Theta Lake Director of Global Product Marketing • March 1
It's not uncommon to see a blurring of capabilities and benefits. With companies that are very product focused and have an(often justified) zeal for their offering's capabilities, I have seen features/capabilities presented as benefits. This can also be the result of not really thinking about the buyer enough, and what their real problem/challenge is. It's a result of inside/out type thinking.
...Read More259 Views
Credentials & Highlights
Director of Global Product Marketing at Theta Lake