Theta Lake Director of Global Product Marketing • 3y
It's not uncommon to see a blurring of capabilities and benefits.
With companies that are very product focused and have an(often justified) zeal for their offering's capabilities, I have seen features/capabilities presented as benefits. This can also be the result of not really thinking about the buyer enough, and what their real problem/challenge is. It's a result of inside/out type thinking.
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