Content
Forget The Funnel Product Marketing & Growth Advisor | Formerly Bitly, Sprout Social, Appcues, dbt Labs, EverCommerce and more. • 6y
I like to group customers in a couple different ways, primarily by the struggle or trigger that led them to "hire" the product (leaning on Jobs-to-be-Done research to ide...
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Forget The Funnel Product Marketing & Growth Advisor
Bitly VP PMM & Co-Founder / CEO of “Forget the Funnel” Georgiana Laudi on Customer Research
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Questions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’? 3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’? 9:10 Where do you recommend even starting with customer research? 18:53 H...more
Credentials & Highlights
Product Marketing & Growth Advisor at Forget The Funnel
Formerly Bitly, Sprout Social, Appcues, dbt Labs, EverCommerce and more.
Knows About Messaging, Competitive Positioning, Customer Marketing, Go-To-Market Strategy, Growth...more