Georgiana Laudi
SaaS Product Marketing & Growth Advisor, Forget The Funnel
About
Co-creator of the Customer-Led Growth Framework (along with Claire Suellentrop prev. Calendly) for Product Marketing.
Currently: VP Product Marketing at Bitly
Content
Georgiana Laudi
Forget The Funnel SaaS Product Marketing & Growth Advisor • June 14
I like to group customers in a couple different ways, primarily by the struggle or trigger that led them to "hire" the product (leaning on Jobs-to-be-Done research to identify these). I will then segment based on where they are (on the path to solving their pain) in their relationship with th......Read More
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Georgiana Laudi
Forget The Funnel SaaS Product Marketing & Growth Advisor
Bitly VP PMM & Co-Founder / CEO of “Forget the Funnel” Georgiana Laudi on Customer Research
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Questions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’? 3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’? 9:10 Where do you recommend even starting with customer research? 18:53 H......more
Credentials & Highlights
SaaS Product Marketing & Growth Advisor at Forget The Funnel
Formerly Unbounce, Sprout Social, Appcues, SparkToro, Postman, Invoice Simple
Lives In Montreal, Canada
Knows About Messaging, Competitive Positioning, Customer Marketing, Go-To-Market Strategy, Growth......more