What's the best way to segment your customers to write messaging that resonates with them?
4 Answers
The format that has worked for us to-date is segmenting users by functional roles / buyer personas and use cases. For example - Let’s say your product caters to both HR a...
1229 Views
Landed Head of Marketing • 7y
Be clear on your target and start there. If you’re a marketplace, force primary and secondary segments. And if you’ve got multiple business lines and segments with unique...
1995 Views
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Forget The Funnel Product Marketing & Growth Advisor | Formerly Bitly, Sprout Social, Appcues, dbt Labs, EverCommerce and more. • 6y
I like to group customers in a couple different ways, primarily by the struggle or trigger that led them to "hire" the product (leaning on Jobs-to-be-Done research to ide...
778 Views
KPI Sense Chief Executive Officer • 6y
Georgiana is spot on regarding segmentation by problem. However, from there, the most important thing to do is to segment by stakeholder. How does each stakeholder experi...
564 Views
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