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Helen Shaughnessy

Helen Shaughnessy

Principal Product Marketing Manager, Sisense

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Any suggestions on list building strategies for new startups?
Helen Shaughnessy
Helen Shaughnessy
Sisense Principal Product Marketing Manager • 8y
There are lots of ways to build a list depending on your product release state, targeted audience, list purpose (sales vs. marketing), goals and how much money you have. ...
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1636 Views
How much emphasis is put on creating messaging/driving adoption for a new product with existing clients versus focusing on using that product to drive new business?
Helen Shaughnessy
Helen Shaughnessy
Sisense Principal Product Marketing Manager • 8y
For a SaaS products, Recurring Revenue is what sustains the business. Since selling to existing customers is easier and quicker than finding and converting new prospects,...
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598 Views
Credentials & Highlights
Principal Product Marketing Manager at Sisense
Lives In San Mateo, California
Knows About Product Marketing 30/60/90 Day Plan, Product Marketing Career Path, Establishing Prod...more
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