How much emphasis is put on creating messaging/driving adoption for a new product with existing clients versus focusing on using that product to drive new business?
For a SaaS products, Recurring Revenue is what sustains the business. Since selling to existing customers is easier and quicker than finding and converting new prospects, it should certainly be part of the new product launch. (This assumes that the new product is appropriate for existing customer...more
There are lots of ways to build a list depending on your product release state, targeted audience, list purpose (sales vs. marketing), goals and how much money you have. Sign Ups If you have not launched your product yet, on your homepage or a landing page that provides teasers into what you are...more
Credentials & Highlights
Product Marketing at Reconstruct
Lives In San Mateo, California