Helen Shaughnessy

There are lots of ways to build a list depending on your product release state, targeted audience, list purpose (sales vs. marketing), goals and how much money you have. Sign Ups If you have not launched your product yet, on your homepage or a landing page that provides teasers into what you are doing, you can place a simple sign up for notifications of the release or for requests to be a beta customer.If your company has a blog, have a place for to people sign up for notifications of blog relea ...Read More

For a SaaS products, Recurring Revenue is what sustains the business. Since selling to existing customers is easier and quicker than finding and converting new prospects, it should certainly be part of the new product launch. (This assumes that the new product is appropriate for existing customers and not to go after a new market.) Customers like it when their vendors are innovative, find new ways to solve their problems and provide more value. It builds loyalty and converts users into advocates ...Read More