How much emphasis is put on creating messaging/driving adoption for a new product with existing clients versus focusing on using that product to drive new business?

It's always easier to sell in new things to an existing audience than try and build a new one. It also depends on your philosophy. If it is like Airbnb's original, "Get 1...

This is a great question! It depends on what the new product/feature is, who the target audience is, and what your goals are for the launch but, more often than not, ther...

Great question! The goal of the new products team at Atlassian is to both expand our existing users and customers into new products and solutions and to reach new or adja...

Both are very important. And in both cases the new product serves to further enhance an existing narrative.Driving adoption with existing clients can serve a few really i...

For a SaaS products, Recurring Revenue is what sustains the business. Since selling to existing customers is easier and quicker than finding and converting new prospects,...

The answer depends on the strategy of the business and how success is measured. If the strategy is to drive new revenue through new market segments, I'll lean adoption fo...

Two things to consider. 1) What are the goals of the launch? If you don't have launch goals then figure that out first. 2) If your launch goals can be achieved faster thr...

This should be decided before a launch plan or GTM strategy is crafted. Always have a north star! Whenever possible, I recommend following this guide: Identify the targe...