Holly Zhou

I think what distinguishes great from good is how purposeful the launch was, including these aspects: * Were there set objectives for the campaign or product? * How does the initiative help the company reach the right customers or win the market? * Were stakeholders and collaborators brought in to understand the "why" and how it impacts or benefits them? * Are there processes for measuring success and doing reflections/post-mortems? If marketers spend time understanding the why and setting up mechanisms for success, then launches become less about "pushing widgets" and more about planning and actioning the plan to win and succeed, which should result in impactful, value-driven launches for customers/end-users!