What's the difference between a good launch and a great launch?
4 Answers
Figma Vice President, Product Marketing • 6y
I think one of the best parts of being a PMM is you get to bring a bunch of different people/teams together to work towards a common goal. I’ve probably done more launche...
4721 Views
Figma Product Marketing • 4y
As teams scale and more processes are put into place to streamline go-to-market, PMMs can become overly reliant on launch playbooks. We’ve all been there — you identify t...
1667 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
One word: retrospectives! For me, the success or failure of a single launch isn't as important as what we learn along the way. However, in every company I have been at th...
438 Views
Motic Digital Pathology Product Marketing Manager • 6y
I think what distinguishes great from good is how purposeful the launch was, including these aspects: Were there set objectives for the campaign or product? How does the...
736 Views
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