Irina Nica

Congrats on considering a pivot into product marketing! As someone who transitioned from SEO to product marketing, I can share a few insights from my experience. First, it's important to recognize that product marketing roles can vary significantly between companies and even between teams within the same organization. Some roles are more generalist, while others focus on specific areas such as messaging, sales enablement, or competitive intelligence. When applying for a position, carefully review the job description and map your past experience to the key skills and qualifications they're seeking. In some cases, you may identify gaps in your experience that suggest the role might not be the best fit or that you need to invest time in upskilling. However, in other instances, you'll find that your existing skills and experience are highly transferable and align well with the position. Based on your description, it sounds like you have a strong foundation of relevant experience for a product marketing role. The key is to strategically highlight the skills and achievements that best match what the employer is looking for. Best of luck!