Irina Nica

Senior Product Marketing Manager , SurveyMonkey

Content

If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?

Irina Nica

SurveyMonkey Senior Product Marketing Manager | Formerly HubSpot • 1y

Congrats on considering a pivot into product marketing! As someone who transitioned from SEO to product marketing, I can share a few insights from my experience.First, it...

330 Views

What are your favorite PMM interview questions?

Irina Nica

SurveyMonkey Senior Product Marketing Manager | Formerly HubSpot • 1y

I just joined a new company recently as a Senior Product Marketing Manager and, before that, I interviewed for several well-known tech brands (and got to the final stages...

289 Views

How are you leveraging AI in product marketing?

Irina Nica

SurveyMonkey Senior Product Marketing Manager | Formerly HubSpot • 9mo

Combining ChatGPT, SEO tools, and review websites can help uncover customer insights and bring the voice of the customer into your messaging framework. That’s because on ...

227 Views

How can someone acquire these skills to be qualified for a PMM role when PMM roles require 3-5 years experience with these skills?

Irina Nica

SurveyMonkey Senior Product Marketing Manager | Formerly HubSpot • 6mo

From my own experience breaking into PMM after years in SEO: I’ve done this switch myself a few years ago (from SEO to PMM at HubSpot), and I love being a Product Markete...

207 Views