If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?
My most recent experience is doing partner marketing at Toast, which was on the same team as product marketing, doing partner product launches, running our partner program, doing sales enablement, and planning/executing campaigns. I have experience in content marketing at Tripadvisor (where I helped grow product adoption of a new product), and project management experience at the WiMAX Forum (where I empowered member companies like Hitachi, Siemens, GE, and more to bring WiMAX technologies to market as part of their product offerings).
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
If you're pivoting from another function into product marketing, map out tasks or responsibilities that you've done in your current and recent roles directly to a PMM's c...
2551 Views
Inscribe VP, Marketing • 5y
It sounds like you already have a lot of the relevant experiences to make your first jump into product marketing. We actually have someone on the product marketing team w...
1429 Views
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SurveyMonkey Senior Product Marketing Manager | Formerly HubSpot • 1y
Congrats on considering a pivot into product marketing! As someone who transitioned from SEO to product marketing, I can share a few insights from my experience.First, it...
330 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
To be completely honest, based on your description, you sound like you have a very close skill set and a lot of the right experience already. I would probably want to spe...
1230 Views
Related Questions
What careers path do you see for people who are already até a senior level but dont want to focus only in product marketing? For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?I'm at a company whose PMM team doesn't have a clear vision for how they will grow next year (in terms of headcount). I'm a part of the customer success team, and I'm trying to do different things to prepare to apply for when something does open up. Do you have any suggestions for the kinds of things I should be reading/working on?Is it possible to transition to senior product marketing roles from a digital marketing or brand management role? What should be some of the key aspects to highlight in the resume to stand out?If you're in a job that doesn’t offer much growth, how can product marketers build their experience and skills? And what can you do when it's hard to find other opportunities because of this?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?