If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?

My most recent experience is doing partner marketing at Toast, which was on the same team as product marketing, doing partner product launches, running our partner program, doing sales enablement, and planning/executing campaigns. I have experience in content marketing at Tripadvisor (where I helped grow product adoption of a new product), and project management experience at the WiMAX Forum (where I empowered member companies like Hitachi, Siemens, GE, and more to bring WiMAX technologies to market as part of their product offerings).

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4 Answers

Product Marketing Interviews Product Marketing Career Path

Jon Rooney

Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y

If you're pivoting from another function into product marketing, map out tasks or responsibilities that you've done in your current and recent roles directly to a PMM's core charter. The good news is that PMM roles can span in so many directions such that almost any other adjacent function (PM, engineering, sales, technical pre/post sales, campaign management) can make a case that they've been doing some part of PMM work. Partner marketing and content marketing are super closely related, so be s ...Read More

2,564 Views
Lauren Barraco

Inscribe VP, Marketing • 5y

It sounds like you already have a lot of the relevant experiences to make your first jump into product marketing. We actually have someone on the product marketing team who started in the same way - partner marketing. She leveraged her experience on the partner side to build on product marketing. From launches, to building go-to-market materials with joint value props, etc. But at the end of the day, it's all about the team your interviewing with - what gaps do they have on the PMM team right no ...Read More

1,434 Views
Irina Nica

SurveyMonkey Senior Product Marketing Manager | Formerly HubSpot • 1y

Congrats on considering a pivot into product marketing! As someone who transitioned from SEO to product marketing, I can share a few insights from my experience. First, it's important to recognize that product marketing roles can vary significantly between companies and even between teams within the same organization. Some roles are more generalist, while others focus on specific areas such as messaging, sales enablement, or competitive intelligence. When applying for a position, carefully revie ...Read More

332 Views
Abdul Rastagar

Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y

To be completely honest, based on your description, you sound like you have a very close skill set and a lot of the right experience already. I would probably want to speak with you further to understand your depth of involvement and practical abilities.

The one piece of advice I will give is the same one I continue to harp on throughout this entire AMA - prove to me the outcomes you delivered. What was your goal and how did you make progress towards it?

1,231 Views