If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?

It sounds like you already have a lot of the relevant experiences to make your first jump into product marketing. We actually have someone on the product marketing team who started in the same way - partner marketing. She leveraged her experience on the partner side to build on product marketing. From launches, to building go-to-market materials with joint value props, etc. But at the end of the day, it's all about the team your interviewing with - what gaps do they have on the PMM team right now? Do you have experience in those areas that you can help them fill? I would start by focusing there and seeing what transferrable skills you have that match. 

Congrats on considering a pivot into product marketing! As someone who transitioned from SEO to product marketing, I can share a few insights from my experience.

First, it's important to recognize that product marketing roles can vary significantly between companies and even between teams within the same organization. Some roles are more generalist, while others focus on specific areas such as messaging, sales enablement, or competitive intelligence. When applying for a position, carefully review the job description and map your past experience to the key skills and qualifications they're seeking.

In some cases, you may identify gaps in your experience that suggest the role might not be the best fit or that you need to invest time in upskilling. However, in other instances, you'll find that your existing skills and experience are highly transferable and align well with the position.

Based on your description, it sounds like you have a strong foundation of relevant experience for a product marketing role. The key is to strategically highlight the skills and achievements that best match what the employer is looking for. Best of luck!

To be completely honest, based on your description, you sound like you have a very close skill set and a lot of the right experience already. I would probably want to speak with you further to understand your depth of involvement and practical abilities.

The one piece of advice I will give is the same one I continue to harp on throughout this entire AMA - prove to me the outcomes you delivered. What was your goal and how did you make progress towards it?