Jenna Langer

There are a few questions you need to answer to determine if it's worth targeting this new vertical: - Do you have product-market fit? Are you solving a real problem for this vertical? - What is the size of the market opportunity for this vertical? How will it grow over time? (their industry growth and your product growth) How does it compare to markets you are doing well in? - How similar is the vertical to existing verticals where you have success? Would you have to do much to change your value proposition or messaging? - Are there known competitors targeting this vertical? How do you compare? If you know you have product-market fit, the next step is to identify the size of the opportunity in the potential verticals. Use research reports to find the size of the industry you are targeting, and it's CAGR compared to other industries. You also may find spending reports to know how much they are already spending or are predicted to spend in the coming years on a technology similar to yours - IT, advertising, etc. The information is out there. Another method is more of a "bottoms up" approach where you would determine the characteristics of the companies you are targeting (industry, employees, size of the marketing team, etc), and determine how many companies could be in your target market.