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Jenna Langer

Product and marketing consultant, former industry strategy PMM at Adobe, Founding Team and VP PMM at Livefyre (acquired by Adobe),
Jenna Langer
Product and marketing consultant, former industry strategy PMM at Adobe, Founding Team and VP PMM at Livefyre (acquired by Adobe), Adobe
I have spent the last decade as a founding member and leader of a startup through acquisition and successful tenure at Adobe. From strategy to execution, I have experience launching products and scaling experiences for customers and colleagues. I recently left Adobe to take some time for self-discovery and to recharge before pivoting my career path towards industries that align with my passions, including the outdoors, the environment, and location-based mapping applications. I am open to exploring opportunities in product marketing or other leadership roles.
Market ResearchProduct LaunchesProduct MarketingFollow Jenna
How do you use market research to inform priority verticals to go after in your go to market efforts?
Product and marketing consultant, former industry strategy PMM at Adobe, Founding Team and VP PMM at Livefyre (acquired by Adobe) at Adobe
There are a few questions you need to answer to determine if it's worth targeting this new vertical: - Do you have product-market fit? Are you solving a real problem for this vertical? - What is the size of the market opportunity for this vertical? How will it grow over time? (their industry gr...more