Jenna Langer

Senior Product Marketing Manager, Solutions at Matterport

South Lake Tahoe, CA

I have spent the last decade as a founding member and leader of a startup through acquisition and successful tenure at Adobe. From strategy to execution, I have experience launching products and scaling experiences for customers and colleagues. I recently left Adobe to take some time for self-discovery and to recharge before pivoting my career path towards industries that align with my passions, including the outdoors, the environment, and location-based mapping applications. I am open to exploring opportunities in product marketing or other leadership roles.

Content

How do you use market research to inform priority verticals to go after in your go to market efforts?

Jenna Langer

Matterport Senior Product Marketing Manager, Solutions • 5y

There are a few questions you need to answer to determine if it's worth targeting this new vertical: - Do you have product-market fit? Are you solving a real problem for this vertical? - What is the size of the market opportunity for this vertical? How will it grow over time? (their industry growth and your product growth) How does it compare to markets you are doing well in? - How similar is the vertical to existing verticals where you have success? Would you have to do much to change your valu ...Read More

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