Jenna Langer

Senior Product Marketing Manager, Solutions, Matterport

About

I have spent the last decade as a founding member and leader of a startup through acquisition and successful tenure at Adobe. From strategy to execution, I have experience launching products and scaling experiences for customers and colleagues. I ......more

Content

How do you use market research to inform priority verticals to go after in your go to market efforts?

Jenna Langer

Matterport Senior Product Marketing Manager, Solutions • December 29

There are a few questions you need to answer to determine if it's worth targeting this new vertical: - Do you have product-market fit? Are you solving a real problem for this vertical? - What is the size of the market opportunity for this vertical? How will it grow over time? (their industry gr......Read More