Head of Product Marketing at Previously @ AI chip startup
Fremont, California
Good tips above. Google Alerts is what I always start with since it's free, so at a minimum have this set up and get into a habit of checking the alerts.
If your company or team has budget, you can look into competitive intelligence services such as https://www.crayon.co/ or https://klue.com/. I haven't used either one before so I can't speak more to it, but it's something I can imagine being quite helpful.
Sorry to hear that you're struggling when all you're trying to do is also to help drive business for the company! But unless you truly work in a male chauvinist company and or directly received sexist comments, I believe some of the struggles that you are feeling most likely stem from other teams not understanding what product marketing does or specifically what your role would be in relation to theirs. Many might just have preconceived notions of what marketing does and don't make a connection ...Read More
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