What tools do you use to monitor competitors in the news?

Hey Product Marketers, what tools do you use to monitor competitors in the news? I want to be updated every time a competitor updates their product or gets press. Currently, I do Google News searches every week but looking for something more automate

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7 Answers

Jennifer Chen

Previously @ AI chip startup Head of Product Marketing • 6y

Good tips above. Google Alerts is what I always start with since it's free, so at a minimum have this set up and get into a habit of checking the alerts.

If your company or team has budget, you can look into competitive intelligence services such as https://www.crayon.co/ or https://klue.com/. I haven't used either one before so I can't speak more to it, but it's something I can imagine being quite helpful.

963 Views
Clare Hegg

Skopenow Director of Product Marketing • 8y

Definitely good old Google Alerts is key. Also, social media monitoring with Social Mention. Key: Read their blog.

For product updates; keep tabs on their website changes with Visualping.io.

858 Views
Kristy Cartier

Versaterm Sr Manager, Content Marketing | Formerly Movilitas/Engineering USA, CalAmp • 6y

I use Google Alerts and Talkwalker as well as social media channel mentions.

707 Views
Jamie Yan

Simpplr Senior Product Marketing Manager • 9y

You can automate your google searches with Google Alerts.

961 Views
Karen He

Fiddler AI Product Marketing • 5y

Klue and Crayon are both great tools to collect competitor information from various channels (website update, social media posts, PRs and related mentions) in a single view. This is particularly useful if your PMM team is dedicated to competitive analyses and sends periodic competitive reports to the field. These reports can also show the macro trends of the competitors rather than just product/feature capabilities. Additionally, you can enhance these competitive analyses with competitive inform ...Read More

731 Views
Raymond Lei

Scalable Founder • 5y

I use Sift Alerts to track competitor news. It's like Google Alerts, but has more relevant articles and lets you track a bunch of companies in their daily email.

I've previously tried Competitors.app (https://competitors.app/) as well as Google Alerts but the signal-to-noise ratio was way too low on both.

601 Views
Robin Pam

Stripe Product Marketing Lead • 8y
- Get email alerts from Google Alerts about each competitor.
- Set up a Slack channel for competitor news. You can grab Twitter feeds for each competitor through the Slack integration, pipe in the RSS feeds from their blogs, and have customer-facing teams post competitive intel in the channel as well.
2,318 Views