What tools do you use to monitor competitors in the news?
Hey Product Marketers, what tools do you use to monitor competitors in the news? I want to be updated every time a competitor updates their product or gets press. Currently, I do Google News searches every week but looking for something more automate
7 Answers
Previously @ AI chip startup Head of Product Marketing • 6y
Good tips above. Google Alerts is what I always start with since it's free, so at a minimum have this set up and get into a habit of checking the alerts. If your compan...
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Skopenow Director of Product Marketing • 8y
Definitely good old Google Alerts is key. Also, social media monitoring with Social Mention. Key: Read their blog. For product updates; keep tabs on their website chan...
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Versaterm Sr Manager, Content Marketing | Formerly Movilitas/Engineering USA, CalAmp • 6y
I use Google Alerts and Talkwalker as well as social media channel mentions.
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You can automate your google searches with Google Alerts.
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Fiddler AI Product Marketing • 5y
Klue and Crayon are both great tools to collect competitor information from various channels (website update, social media posts, PRs and related mentions) in a single vi...
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Scalable Founder • 4y
I use Sift Alerts to track competitor news. It's like Google Alerts, but has more relevant articles and lets you track a bunch of companies in their daily email. I've p...
598 Views
Get email alerts from Google Alerts about each competitor. Set up a Slack channel for competitor news. You can grab Twitter feeds for each competitor through the Slack ...
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