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What tools do you use to monitor competitors in the news?

Hey Product Marketers, what tools do you use to monitor competitors in the news? I want to be updated every time a competitor updates their product or gets press. Currently, I do Google News searches every week but looking for something more automate
8 Answers
Robin Pam
Robin Pam
Stripe Product Marketing LeadAugust 29
  • Get email alerts from Google Alerts about each competitor. 
  • Set up a Slack channel for competitor news. You can grab Twitter feeds for each competitor through the Slack integration, pipe in the RSS feeds from their blogs, and have customer-facing teams post competitive intel in the channel as well.
1497 Views
Jamie Yan
Jamie Yan
Simpplr Senior Product Marketing ManagerJuly 18

You can automate your google searches with Google Alerts.

643 Views
Brady Gentile
Brady Gentile
Hedera Hashgraph Product MarketingJuly 21

This is less about automation, and more towards organization, but you can setup a list on Twitter and only include your competitors in that aggregated list. Good luck!

584 Views
Clare Hegg
Clare Hegg
Skopenow Director of Product MarketingAugust 18

Definitely good old Google Alerts is key. Also, social media monitoring with Social Mention. Key: Read their blog. 

 

For product updates; keep tabs on their website changes with Visualping.io. 

615 Views
Karen He
Karen He
Fiddler AI Product MarketingMarch 15

Klue and Crayon are both great tools to collect competitor information from various channels (website update, social media posts, PRs and related mentions) in a single view. This is particularly useful if your PMM team is dedicated to competitive analyses and sends periodic competitive reports to the field. These reports can also show the macro trends of the competitors rather than just product/feature capabilities. Additionally, you can enhance these competitive analyses with competitive information obtained by other teams in the organization added to these platforms. 

480 Views
Jennifer Chen
Jennifer Chen
Previously @ AI chip startup Head of Product MarketingSeptember 26

Good tips above. Google Alerts is what I always start with since it's free, so at a minimum have this set up and get into a habit of checking the alerts. 

If your company or team has budget, you can look into competitive intelligence services such as https://www.crayon.co/ or https://klue.com/. I haven't used either one before so I can't speak more to it, but it's something I can imagine being quite helpful. 

723 Views
Raymond Lei
Raymond Lei
Scalable FounderJuly 2

I use Sift Alerts to track competitor news. It's like Google Alerts, but has more relevant articles and lets you track a bunch of companies in their daily email. 

I've previously tried Competitors.app (https://competitors.app/) as well as Google Alerts but the signal-to-noise ratio was way too low on both. 

400 Views
Kristy Cartier
Kristy Cartier
TMA Specialist ConsultantOctober 21

I use Google Alerts and Talkwalker as well as social media channel mentions. 

492 Views
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