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What tools do you use to monitor competitors in the news?
Hey Product Marketers, what tools do you use to monitor competitors in the news? I want to be updated every time a competitor updates their product or gets press. Currently, I do Google News searches every week but looking for something more automate
* Get email alerts from Google Alerts about each competitor. * Set up a Slack channel for competitor news. You can grab Twitter feeds for each competitor through the Slack integration, pipe in the RSS feeds from their blogs, and have customer-facing teams post competitive intel in the ......Read More
This is less about automation, and more towards organization, but you can setup a list on Twitter and only include your competitors in that aggregated list. Good luck!
Klue and Crayon are both great tools to collect competitor information from various channels (website update, social media posts, PRs and related mentions) in a single view. This is particularly useful if your PMM team is dedicated to competitive analyses and sends periodic competitive reports to......Read More
Definitely good old Google Alerts is key. Also, social media monitoring with Social Mention. Key: Read their blog.
For product updates; keep tabs on their website changes with Visualping.io.
Good tips above. Google Alerts is what I always start with since it's free, so at a minimum have this set up and get into a habit of checking the alerts. If your company or team has budget, you can look into competitive intelligence services such as https://www.crayon.co/ or https://klue.com/......Read More
I use Google Alerts and Talkwalker as well as social media channel mentions.
I use Sift Alerts to track competitor news. It's like Google Alerts, but has more relevant articles and lets you track a bunch of companies in their daily email. I've previously tried Competitors.app (https://competitors.app/) as well as Google Alerts but the signal-to-noise ratio was way too......Read More
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I’m a big believer in experimentation in any marketing activity. And messaging should be included in that. I see a lot of enterprise product marketers get caught up in taking on a huge messaging and positioning project/revamp that typically cuts across multiple teams and stakeholders, which can f......Read More
This really depends on the channel: For websites and demand gen, you can always use A/B testing to determine what works, but for messaging further down in the funnel, tracking interactivity with different content on your website is helpful and then even further down the funnel are customer presen......Read More
I agree that a product marketing-minded person is very helpful in the early days of a startup. PMMs tend to be good generalists because we own messaging and go to market planning. We also need to deeply understand the market, product, and customer base. In the early days as the first marketer,......Read More
I'm going to take a somewhat contrarian view on this and say that in order to really break through in a crowded market, it takes more than clever messaging (though that never hurts). You have to position your product correctly and you have to prove that you are better. Now would be the time to in......Read More
How does experimentation fit into improving messaging? And if you find something that works in one channel, can you translate it across channels?What is your approach to testing different messaging and your criteria for success?Should a product marketing manager be a SaaS startup's first hire, and why?How do you develop messaging that grabs attention in a crowded market?