Joe Malenfant

2 things to add in addition to the responses already here: 1. Be a visual communicator in addition to written and verbal. The old addage 'a picture is worth 1,000 words' applies so much to product marketing. It's not just what we say, it's how we say it, and what visuals are there to support and represent what you are trying to communicate. 2. I'll add Sirius Decisions framework in addition to Pragmatic. I have done both, and depending on the company Sirius can be better. Good to know the interconnected nature of marketing, product management, and sales.