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Are there certain certifications, courses, volunteer work, etc. that are beneficial for a product marketer to pursue outside of their normal work?
8 answers
All related (40)
Indy Sen
Hypergrowth Leader and Advisor at | Formerly Google, Salesforce, Box, Mulesoft, WeWork, MatterportJuly 23
Such a great question. I think the best thing you can do invest in yourself and "sharpen the saw". This is especially critical earlier in your career. A couple of approaches:  1.) Read - My mom has th
Mary (Shirley) Sheehan
Head of Lightroom Product Marketing at Adobe May 7
Pragmattic marketing is excellent, I also recommend product marketing community events as well: http://productmarketingcommunity.com/ Also, practice makes perfect. If you have friends who need PMM he
Mike Flouton
VP, Product at Barracuda Networks November 16
Become an excellent public speaker and networker. If you're not consistently getting 5/5's on your speaker evaluations, get some training or join a group like Toastmasters. I would probably master thi
Daniel Palay
Head Of Product Marketing at 3Gtms February 26
Write. A lot. About different things. Become a master at using written communications (a blog post, an article, a LinkedIn post, an answer on here) to sell your point of view on something, whatever th
David van Schravendijk
Director of Product Marketing at Extreme Networks May 18
Great answers so far. I would also recommend chatting live with other PMM's to see how they advanced in their careers. There is so much context you get in a phone conversation or coffee meeting that y
Joe Malenfant
Director of Product Marketing at Ping Identity November 18
2 things to add in addition to the responses already here:  Be a visual communicator in addition to written and verbal. The old addage 'a picture is worth 1,000 words' applies so much to product mark
Kevin Ferguson
Founder, Storyteller, Product/Digital Marketer & Video Editor at Kevin Ferguson February 26
Great tips so far. I want to piggy back off of Mike’s suggestion on practicing your public speaking through a group like Toastmasters. Toastmasters is a great organization with clubs in almost every c
Jeffrey Vocell
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBMNovember 16
I think Mike cov ered one of the most important skills, but there are certainly others. A few recommendations: Take a look at the Pragmatic Marketing courses. Most of their courses are geared towards