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Joel Boyd

Joel Boyd

Product Marketing Leader

San Mateo, CA

12 years in product marketing bringing fresh energy and strategies that drive results for high-growth solutions and portfolios with leadership roles over the past 5 years. Hyper-growth for 8 years (Fortinet, Palo Alto Networks) and a prior 10 years in enterprise sales (Oracle, CDW). With a talent for uniting and steering cross-functional teams, I’ve had the privilege of leading multiple high-profile initiatives in highly matrixed environments to tremendous success across diverse company sizes and complex challenges.

Content

What are the key things to consider post-launch? What standard metrics are important to track to measure success and what teams (and at what cadence) are important to connect with post-launch?

Joel Boyd
Joel Boyd

Product Marketing Leader | Formerly Fortinet, Palo Alto Networks, Symantec, Oracle, CDW • 1y

When figuring out the cadence and what to cover, it should center on how the team defined success and the time period to achieve it. I like to stick to the following cadence and metrics... 1 Week Following Launch, Mid-Review (allowing enough time to make necessary adjustments if needed), and Final Results at the end... more details below and good luck! 1 Week Following Launch Did we do a good job of getting the word out? Externally: Focus discussions on awareness and reach metrics (how many open ...Read More

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