What are the key things to consider post-launch? What standard metrics are important to track to measure success and what teams (and at what cadence) are important to connect with post-launch?
12 Answers
Spotify Global Head of Marketing & Policy, Spotify for Artists • 5y
Can really vary product to product — but I'd separately track product metrics you're able to drive and marketing channel performance. If you have the tech stack for it, i...
3022 Views
Close Head of Product Marketing • 5y
This certainly will vary launch by launch to some degree, however every feature you launch you'll want to track some element of activation and utilization of the feature....
829 Views
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Figma Director, AI & Developer Marketing | Formerly Atlassian • 4y
I've seen this vary from top-of-funnel metrics down to MRR depending on the goal of the product. Aspects that I believe impact the KPI you ultimately choose are: What do...
800 Views
Origin VP of Marketing | Formerly Uber • 3y
It's important to define metrics and KPIs pre-launch typically as part of the marketing brief or GTM plan. Based on the goals you’ve set you’ll want to work with XFN team...
1342 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 2y
Landing is everything, but can oddly become an afterthought in the eyes of an organization. It just doesn't have the same sizzle as a launch, right? But landing is where ...
3083 Views
Wiz Senior Director Product Marketing • 1y
I will continue to beat the drum that your goals for launching a new product should be grounded in impact: Why did you build this? Open up new TAM? Improve win rates? Red...
761 Views
Altruist VP of Marketing • 2y
This is a great question that often goes overlooked. In high-velocity roadmap organizations, the focus tends to be on getting a product to market and then moving on to th...
390 Views
Amperity Vice President Product & Customer Marketing, Competive Intelligence | Formerly Amazon, Qualtrics, SAP, DreamBox Learning, Carnegie Learning • 1y
Once a launch happens, it’s tempting to move on to the next big thing. However, the launch is really just the beginning. Post-launch, I focus on tracking whether our stra...
1148 Views
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Launching a product or feature is only the beginning of the journey. To maximize its impact and ensure continuous improvement, tracking feedback and outcomes is crucial, ...
484 Views
HeyGen Head of B2B Marketing • 1y
Key considerations include tracking important metrics, maintaining regular communication with relevant teams, and optimizing for adoption/impact. Market response: Evaluat...
488 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 1y
This is something many people forget about - you have to keep measuring impact after a launch! Especially if your sales cycles are longer. Yes there is the set of metrics...
542 Views
When figuring out the cadence and what to cover, it should center on how the team defined success and the time period to achieve it. I like to stick to the following cade...
302 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
So, you’ve launched your shiny new product—congrats 🥂 But, as any good Product Marketing Manager knows, the journey doesn’t stop there. Launching a product is like sendin...
566 Views
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