What are the key things to consider post-launch? What standard metrics are important to track to measure success and what teams (and at what cadence) are important to connect with post-launch?

Can really vary product to product — but I'd separately track product metrics you're able to drive and marketing channel performance. If you have the tech stack for it, ideally you can measure how much product adoption was driven your marketing efforts to keep yourself accountability and prove incrementality. For your marketing channels, you'll want to maintain a rigorous internal dashboard of engagement rates, open rates, performance metrics, etc. for all your launches, so you can develop accur ...Read More

This certainly will vary launch by launch to some degree, however every feature you launch you'll want to track some element of activation and utilization of the feature. Are customers trying the new feature, and are they growing in how they use it? These are also the metrics that you as a product marketer can have a direct impact on. There's always excitement right after a launch where everyone is glued to the dashboards watching the metrics minute by minute! And in those early days after a lau ...Read More

I've seen this vary from top-of-funnel metrics down to MRR depending on the goal of the product. Aspects that I believe impact the KPI you ultimately choose are: What does this product mean for your company? Is it awareness of your company in the market?  Is immediate revenue important or can it be pushed down the road? How well do you understand user pathways from signup to product usage? How well do you understand your funnel? Do you have historic data to base assumptions on or is this a green ...Read More

It's important to define metrics and KPIs pre-launch typically as part of the marketing brief or GTM plan. Based on the goals you’ve set you’ll want to work with XFN teams like product/marketing analytics to set up a measurement plan or dashboard to track progress against these goals. It can be beneficial to track progress early on, a few days post launch and/or 1-2 weeks post launch so that you can adjust your marketing tactics if needed to accelerate or decelerate adoption. Exact metrics will ...Read More

Landing is everything, but can oddly become an afterthought in the eyes of an organization. It just doesn't have the same sizzle as a launch, right? But landing is where you get the business impact and that is, after all, our goal. "Standard" metrics are a bit challenging to identify because they really are dependent on your business - what was the goal of the launch, what can be measured, and what larger business objective does this launch ladder into? Here are some standard metrics I've used, ...Read More

This is a great question that often goes overlooked. In high-velocity roadmap organizations, the focus tends to be on getting a product to market and then moving on to the next launch, without pausing to assess how the product actually performed. To evaluate the success of your launch, there are several fundamental metrics to consider: Awareness: Determine whether your target audience is aware of your product. This can be evaluated by analyzing the effectiveness of your awareness generation camp ...Read More

I will continue to beat the drum that your goals for launching a new product should be grounded in impact: Why did you build this? Open up new TAM? Improve win rates? Reduce churn? The launch is a mechanism to get visibility for your product/feature on its journey -- but it's really just an early point toward that north star goal. The most effective launches I've been a part of have a xfunctional team that then meets regularly pre/post-launch to check in on how we're tracking against that north ...Read More

Launching a product or feature is only the beginning of the journey. To maximize its impact and ensure continuous improvement, tracking feedback and outcomes is crucial, capturing valuable learnings for your cross-functional teams. As a PMM, you can champion three key areas in this post-launch phase: 1. Listening to Your Customers: Proactive Feedback Gathering: Monitor user feedback across product surfaces, support channels, and third-party review sites. This helps identify areas for tweaks, fix ...Read More

Once a launch happens, it’s tempting to move on to the next big thing. However, the launch is really just the beginning. Post-launch, I focus on tracking whether our strategies are hitting the target goals. I keep an eye on key metrics like conversion rates, customer adoption, and revenue growth. Monitoring product usage metrics, such as active users and feature adoption rates, helps me understand how well the product meets user needs. Sales metrics such as pipeline creation, new opportunities, ...Read More

This is something many people forget about - you have to keep measuring impact after a launch! Especially if your sales cycles are longer. Yes there is the set of metrics you can track on or close to launch day like blog and/or press release views, social post engagement, click throughs on emails or ads you've launched etc etc. But then there are the longer tail metrics like pipeline/opportunity creation and product usage/adoption. For a big launch, I typically ask to see a dashboard of those th ...Read More

Key considerations include tracking important metrics, maintaining regular communication with relevant teams, and optimizing for adoption/impact.  Market response: Evaluate the market’s response to the launch. Monitor social media, press coverage, and industry reviews to gauge overall sentiment and public perception. If it’s negative, understand why — and create a GTM strategy to change that perception.  Customer feedback: Collect and analyze feedback from customers to understand their experienc ...Read More

When figuring out the cadence and what to cover, it should center on how the team defined success and the time period to achieve it. I like to stick to the following cadence and metrics... 1 Week Following Launch, Mid-Review (allowing enough time to make necessary adjustments if needed), and Final Results at the end... more details below and good luck! 1 Week Following Launch Did we do a good job of getting the word out? Externally: Focus discussions on awareness and reach metrics (how many open ...Read More

So, you’ve launched your shiny new product—congrats 🥂 But, as any good Product Marketing Manager knows, the journey doesn’t stop there. Launching a product is like sending your kid off to college: the "invisible work" begins after they’ve left the nest! Post-launch success hinges on continuous tracking, feedback, and collaboration. WHO Matters: Stay closely aligned with Sales (eyes & ears on the ground), Customer Success (customer whisperers), Product (your favorite band), Marketing (your hy ...Read More