Profile
John Brezinsky

John Brezinsky

VP Global Product Marketing, Searchmetrics

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John Brezinsky
John Brezinsky
Searchmetrics VP Global Product MarketingSeptember 2
I like using: "Product marketing covers a wide range of skills and tasks. Nobody on my team is an expert at everything. We're all growing some aspect of the job. Where do you really shine, and what areas would you like some professional development in?" It shows self-awareness, forces the candidate to mention what they believe is included in product marketing, and gives them a safe way to admit which skills are weaker. If they're honest about the weaknesses and position them as areas they'd like to improve on in the next 12 months, I give extra points for confidence.
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Credentials & Highlights
VP Global Product Marketing at Searchmetrics
Lives In Berlin, Germany
Knows About Competitive Positioning, Competitive Sales Enablement, Establishing Product Marketing...more