What is your favorite product marketing interview question and the best answer you've heard?

I like to ask PMM candidates to deliver their company's pitch. I'm not grading their pitch but rather the empathy and insight they display for and about their customers' challenges, the way they deliv

I have started to ask "What is the biggest trade-off decision you had to make?"  Most people go straight to themselves and a trade-off that they've had to make about a job or career path, not a compa

What is your superpower?! This one is great because it gives you insight into how a candidate perceives themselves. There's a self-awareness that comes through with the responses that allows for you

I often like to ask, “What accomplishment are you most proud of?” as well as, “In your last performance review, what were your opportunities to improve and how have you worked to address them?” I like

My favorite question is "What would be your positioning statement for yourself as a product marketer?"  I love that question because it shows me how comfortable they are with the basics of positioning

What is the role of product marketing, and why do you want to do the job. I care about not just what the answer is but also how candidates deliver it. Are they giving me a textbook answer or telling m

I'd have to go with this classic: "Describe your process for launching a new product." Why? A product launch is the quintessential act of product marketing. It places the product marketer as the orche

Well, the question of "What is Product Marketing" Could mean different things at different companies, but my answer is that we provide the voice of the market and the voice of the customer internally

It's hard to pick a favorite because most of my interviews look different from candidate to candidate. Often, my questions are focused on deeply understanding their past experience and asking for rele

My favorite question is very simple I ask them “Can you pitch me your product?” (if they come from any marketing role) It allows me to understand their storytelling skills. It helps me understand if

My favorite question to ask is something along the lines of "Here's a big initiative we're planning to roll out, and whoever gets this job will own at least part of the planning and execution. How wou

I am going to provide a highly opinionated answer. Please forgive the strong tone, but I hope it will be more helpful for you than a generic response:  For any question I ask, I want a short, succinct

Any interviews with me will involve a case - real world, but sanitized case questions like "you are the PMM for xyz product and your subscriber growth has slowed down [insert whatever metrics, scenari

I like using: "Product marketing covers a wide range of skills and tasks. Nobody on my team is an expert at everything. We're all growing some aspect of the job. Where do you really shine, and what ar

I have product marketing candidates give me the Who Cares and Why Is That Important pitch for their current product. Walk me through the positioning and messaging development, what resonates and why,

Walk me through a product launch of yours that went really well and one that may not have done as well. What were the differences in retrospect? Now that you've had a chance to review our website an

Here are some of my favorites: Open-ended / ice-breaker: "Can you tell me about yourself / your experience?" Motivation / Research: "Why are you interested in the company and this position?" If the a

Here are a few of the questions that I like to ask:  - Tell me about a time that you influenced the product direction. - How do you define the role of product marketing? - What is the one thing that w

Let me give you the one interview question, out of every interview I've ever been to, that literally stumped me. "Give me a time that you were the most creative".    It stumped me at the time becaus