Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (77)
Vidya Drego
VP of Product and Solutions Marketing at HubSpot January 19
I like to ask PMM candidates to deliver their company's pitch. I'm not grading their pitch but rather the empathy and insight they display for and about their customers' challenges, the way they deliv
Susan "Spark" Park
Head of Product Marketing, VR Work Experiences, Oculus at Meta May 26
I have started to ask "What is the biggest trade-off decision you had to make?"  Most people go straight to themselves and a trade-off that they've had to make about a job or career path, not a compa
Kavya Nath
Product Marketing, Reality Labs at Meta | Formerly Sprinklr, YuMeMarch 24
What is your superpower?! This one is great because it gives you insight into how a candidate perceives themselves. There's a self-awareness that comes through with the responses that allows for you
Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk February 4
I often like to ask, “What accomplishment are you most proud of?” as well as, “In your last performance review, what were your opportunities to improve and how have you worked to address them?” I like
Jenna Crane
Head of Product Marketing at Klaviyo | Formerly Drift, Dropbox, UpworkNovember 17
My favorite question is "What would be your positioning statement for yourself as a product marketer?"  I love that question because it shows me how comfortable they are with the basics of positioning
Hila Segal
VP Product & Customer Marketing at Observe.AI | Formerly Clari, Vendavo, AmdocsJanuary 27
What is the role of product marketing, and why do you want to do the job. I care about not just what the answer is but also how candidates deliver it. Are they giving me a textbook answer or telling m
Ryan Van Wagoner
Senior Director, Head of Marketing at Forethought September 15
I'd have to go with this classic: "Describe your process for launching a new product." Why? A product launch is the quintessential act of product marketing. It places the product marketer as the orche
Leandro Margulis
Head of Product at Prove September 7
Well, the question of "What is Product Marketing" Could mean different things at different companies, but my answer is that we provide the voice of the market and the voice of the customer internally
Kristen Brophy
VP, Direct to Consumer Marketing at National Basketball Association | Formerly Uber, Square, 1stdibsMarch 24
It's hard to pick a favorite because most of my interviews look different from candidate to candidate. Often, my questions are focused on deeply understanding their past experience and asking for rele
Sahil Sethi
Senior Vice President, Product Marketing at BetterUp | Formerly Klaviyo, Qualtrics, Microsoft, MckInseyNovember 22
My favorite question is very simple I ask them “Can you pitch me your product?” (if they come from any marketing role) It allows me to understand their storytelling skills. It helps me understand if
Ryan Goldman
Global VP Marketing at Moloco May 5
My favorite question to ask is something along the lines of "Here's a big initiative we're planning to roll out, and whoever gets this job will own at least part of the planning and execution. How wou
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach at June 11
I am going to provide a highly opinionated answer. Please forgive the strong tone, but I hope it will be more helpful for you than a generic response:  For any question I ask, I want a short, succinct
Carrie Zhang
Product Lead at Square June 30
Any interviews with me will involve a case - real world, but sanitized case questions like "you are the PMM for xyz product and your subscriber growth has slowed down [insert whatever metrics, scenari
John Brezinsky
VP Global Product Marketing at Searchmetrics September 2
I like using: "Product marketing covers a wide range of skills and tasks. Nobody on my team is an expert at everything. We're all growing some aspect of the job. Where do you really shine, and what ar
Tim Johnson
Director, Product Marketing at CloudBees February 5
I have product marketing candidates give me the Who Cares and Why Is That Important pitch for their current product. Walk me through the positioning and messaging development, what resonates and why,
Meghan Keaney Anderson
VP of Marketing at Jasper | Formerly HubSpotApril 11
Walk me through a product launch of yours that went really well and one that may not have done as well. What were the differences in retrospect? Now that you've had a chance to review our website an
Max A.
Director of Product Marketing at PandaDoc July 11
Here are some of my favorites: Open-ended / ice-breaker: "Can you tell me about yourself / your experience?" Motivation / Research: "Why are you interested in the company and this position?" If the a
Emily Rugaber
VP of Marketing (previously Head of Product Marketing) at Thanx July 5
Here are a few of the questions that I like to ask:  - Tell me about a time that you influenced the product direction. - How do you define the role of product marketing? - What is the one thing that w
RJ Gazarek
Principal Product Marketing Manager at Refactored Marketing, LLC | Formerly Veracode, Atlassian, AmplitudeJanuary 17
Let me give you the one interview question, out of every interview I've ever been to, that literally stumped me. "Give me a time that you were the most creative".    It stumped me at the time becaus