Cisco GTM Leader , Cloud and XaaS Solutions | Formerly Commvault, Cisco, Dell • 2y
I love all the answers provided and will love to add a layer. To formulate a repeatable product messaging process, I have used and fostered the Key Messaging Document (KMD). It is to be used as a template not as a formula. I strongly recommend that it cannot hamper creativity but merely focus attention on being customer focused, outlining the product/ solution features, its benefits and the customer problems it solves (use cases). As an example, it does not take away from creatively using everyd ...Read More
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