Kiran Khanna

GTM Leader , Cloud and XaaS Solutions, Cisco

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Do you have a repeatable process you use to develop product messaging?

Kiran Khanna

Cisco GTM Leader , Cloud and XaaS Solutions • December 20

I love all the answers provided and will love to add a layer. To formulate a repeatable product messaging process, I have used and fostered the Key Messaging Document (KMD). It is to be used as a template not as a formula. I strongly recommend that it cannot hamper creativity but merely focus att......Read More