Korina Edwards

VP, Global Demand Generation, ThoughtSpot

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I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

Korina Edwards

ThoughtSpot VP, Global Demand Generation • April 16

Congratulations! Here's my advice: get super clear on your funnel. Usually, the funnel has yet to be defined and/or documented. Align with sales on the definitions (especially at the top), and then get a view for the conversion rates between each. This will give you a ton of visibility into the o......Read More

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VP, Global Demand Generation at ThoughtSpot

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