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Korina Edwards

Korina Edwards

VP, Global Demand Generation, ThoughtSpot

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I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
Korina Edwards
Korina Edwards
ThoughtSpot VP, Global Demand Generation • 2y
Congratulations! Here's my advice: get super clear on your funnel. Usually, the funnel has yet to be defined and/or documented. Align with sales on the definitions (espec...
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VP, Global Demand Generation at ThoughtSpot
Work At ThoughtSpot
Senior Product Marketing Manager
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