I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approa...

Congratulations! This is an important moment because you have the unique opportunity to truly define how the Demand Gen team functions at your company. Demand Gen can mea...

First and foremost, this is an amazing opportunity for you! I would argue that while it may potentially feel overwhelming at times, it’s also quite exciting. I too have b...

Congratulations! Here's my advice: get super clear on your funnel. Usually, the funnel has yet to be defined and/or documented. Align with sales on the definitions (espec...