Lauren Hogan

In a product-led company, the role of a PMM encompasses the following: * Subject matter expert * GTM specialist * Growth marketer The emphasis of PMM shifts from bringing products to market to guiding the Product team in creating an experience that drives revenue. While you may collaborate closely with the marketing team to generate leads for sign-up pages, the primary objective is to deliver substantial value to customers within their initial interactions. As a PMM, your responsibilities are adaptable, allowing you to concentrate on the aspect of PMM that requires the most support. In a product-led growth (PLG) environment, the primary focus is on rapidly delivering value and ensuring a deep understanding of customer needs, with effective communication of this information internally. You should proactively interact with customers, conduct tests for sign-up, onboarding, and adoption campaigns, and collaborate with the Product team to implement improvements targeting key metrics. While this may deviate slightly from traditional PMM responsibilities, you are still leveraging the same skill set.