Forethought Director of Product Marketing | Formerly ZoomInfo • 2y
In a product-led company, the role of a PMM encompasses the following: Subject matter expert GTM specialist Growth marketer The emphasis of PMM shifts from bringing products to market to guiding the Product team in creating an experience that drives revenue. While you may collaborate closely with the marketing team to generate leads for sign-up pages, the primary objective is to deliver substantial value to customers within their initial interactions. As a PMM, your responsibilities are adaptabl ...Read More
274
Views