Blue Fever Cofounder, Chief Product & Strategy Officer • 5y
I am not the expert here. But as someone who has been studying brands and companies her whole life for fun I find that with companies that sell things that other companies do too, the most impactful thing is to create a really memorable brand. If possible an 'identity brand'. This may be a made-up term and may not apply to pure commodity companies, but it basically means that people personally identify with (or really want to) what vibe you are giving off --so they become attached to it.Nike mig ...Read More
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