Lauren Tracy

Cofounder, Chief Product & Strategy Officer, Blue Fever

Content

My CEO is always saying we are selling a commodity. How do you create messaging and positioning around something that is considered undifferentiated?

Lauren Tracy

Blue Fever Cofounder, Chief Product & Strategy Officer • February 16

I am not the expert here. But as someone who has been studying brands and companies her whole life for fun I find that with companies that sell things that other companies do too, the most impactful thing is to create a really memorable brand. If possible an 'identity brand'. This may be a made-u......Read More