My CEO is always saying we are selling a commodity. How do you create messaging and positioning around something that is considered undifferentiated?

Even if you’re selling a commodity—stop selling it like a commodity!This means that the most important part of knowing how to sell commodity products is to stop focusing ...

Obviously you want to lean into your leading value props and what makes your product uniquely not a commodity, but I understand that could be difficult depending on the s...

When positioning your product against competitors, messaging should really focus on the key differentiators (i.e., what do you do better than competitor X?). To accomplis...

Others have said this but it bears repeating: if you product is truly undifferentiated, then marketing is your path forward. Feature/function is a losing battle in this s...

In the land undifferentiated products, the marketer is king. A commodity industry creates a great opportunity for PMMs, because product marketing can drive the go-to-mark...

I am not the expert here. But as someone who has been studying brands and companies her whole life for fun I find that with companies that sell things that other companie...

The world does trillions of dollars of business for FMCG products every year. They are all commodities, and yet they are continuously fighting a positioning and messaging...