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Lia Kauffmann Schüler

Lia Kauffmann Schüler

Product Marketing Manager, Bling

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Any suggestions on how to build and validate market driven messaging, versus the easier and more prevalent product/feature centric messaging?
Lia Kauffmann Schüler
Lia Kauffmann Schüler
Bling Product Marketing Manager • 7y
Talk to your customers, write 3 messaging options and ask them wich one they think that explain better what you want to say (or better connect with their pain/or make you...
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Credentials & Highlights
Product Marketing Manager at Bling
Lives In Santa Catarina, Brazil
Knows About Messaging, Messaging Strategy, Message Testing, Messaging Frameworks
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