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Lia Kauffmann Schüler

Lia Kauffmann Schüler

Product Marketing Coordinator, Resultados Digitais

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Lia Kauffmann Schüler
Lia Kauffmann Schüler
Product Marketing Coordinator
Any suggestions on how to build and validate market driven messaging, versus the easier and more prevalent product/feature centric messaging?
Talk to your customers, write 3 messaging options and ask them wich one they think that explain better what you want to say (or better connect with their pain/or make you different). We used SurveyMonkey combined with some challenges in our community platform to validate. And sometimes A/B tes...more
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Credentials & Highlights
Product Marketing Coordinator at Resultados Digitais
Lives In Santa Catarina, Brazil
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