Lisa Gonzalez

Senior Product Marketing Manager, Bloomerang

Content

My company is about to do a product re-launch. We're scaling quickly, but don't have any dedicated PMM's on our marketing team or processes in place for product launches. What's the most important thing we should keep in mind?

Lisa Gonzalez

Bloomerang Senior Product Marketing Manager | Formerly Klaviyo, Lytx, Sony, HP, Qualcomm • May 12

Align with your executive team your number one objective, then focus on nailing the execution of that objective. Ruthlessly say no to things that will take you off course. Stellar execution can make a half-assed strategy successful. If you don't have any processes in place, build something simple, then iterative and improve it over time.

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