Lisa Gonzalez

Senior Product Marketing Manager, Okendo

25% I lead and guide you 50% We work together 25% I work for you 10% Administration

Content

Senior Product Marketing Manager

My company is about to do a product re-launch. We're scaling quickly, but don't have any dedicated PMM's on our marketing team or processes in place for product launches. What's the most important thing we should keep in mind?

Align with your executive team your number one objective, then focus on nailing the execution of that objective. Ruthlessly say no to things that will take you off course. Stellar execution can make a half-assed strategy successful. If you don't have any processes in place, build something simple...more

1 Save

Credentials & Highlights

Senior Product Marketing Manager at Okendo

Formerly Klaviyo, Lytx, Sony, HP, Qualcomm

Lives In San Diego, CA

Knows About Video, Product Launches