My company is about to do a product re-launch. We're scaling quickly, but don't have any dedicated PMM's on our marketing team or processes in place for product launches. What's the most important thing we should keep in mind?
1. Always set a clear objective, then work backwards from there. Why is the relaunch happening? Either because the first attempts were deemed unsuccessful by some perform...
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Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 2y
First, start with gaining a deep understanding of your target audience - what they love, what they struggle with, and how your product solves their problems uniquely. Thi...
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Altruist VP of Marketing • 2y
When considering the key elements of a successful product launch, common themes emerge: early alignment, clarity on next steps, audience definition, and strategic go-to-m...
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Bloomerang Senior Product Marketing Manager | Formerly Klaviyo, Lytx, Sony, HP, Qualcomm • 4y
Align with your executive team your number one objective, then focus on nailing the execution of that objective. Ruthlessly say no to things that will take you off course...
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