Maggie Blackburn
Senior Product Marketing Manager, Consumer, Asana
Content
Asana Senior Product Marketing Manager, Consumer | Formerly Slack, Deloitte • November 22
My advice would be to talk to a lot of people in PMM roles at the companies you're interested in. Even if there aren't open jobs now, this helps keep yourself top of mind for the future. I'd also be open to taking other roles within Marketing or Product, then transitioning internally into PMM. That's what I did: * I got my first job at Slack as a "Business Marketing Manager" by reaching out to someone who went to my college. That got me the first interview. * For the interview, I carefully looked at the job description and made sure I had a relevent story for each item on the job description. My background was in Consulting, so I positioned myself as someone who could take on various projects and flex to changing business needs. * Throughout the interview proecess, I followed through and followed up constantly with the recruiter and folks I was interviewing to make sure I was top of mind + to express interest. I nailed the presentation and showed the panel I could do the job (w/o any formal Marketing experience) * After one year in the "Business Marketing" team, I started talking to other PMMs, shadowed them, took on small projects, and networked my way into a PMM role! To set yourself apart, go above and beyond. Send thank you notes after every interview. Follow up with the recruiter. Find your unique skillsets and map them to the job description. Finally, nail the presentation by over-preparing.
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Credentials & Highlights
Senior Product Marketing Manager, Consumer at Asana
Formerly Slack, Deloitte
Lives In Brooklyn, NY
Hobbies include Fitness, Skiing, Cooking, Baking
Knows About Building a Product Marketing Team, Establishing Product Marketing, Go-To-Market Strat...more
Speaks English, Spanish