Maggie Blackburn

Senior Product Marketing Manager, Consumer at Asana

Brooklyn, NY

Content

For someone looking to break into their first PMM role, what advise do you have for landing that first interview? How can one set themselves apart from other candidates who have held PMM titles before?

Maggie Blackburn

Asana Senior Product Marketing Manager, Consumer | Formerly Slack, Deloitte • 3y

My advice would be to talk to a lot of people in PMM roles at the companies you're interested in. Even if there aren't open jobs now, this helps keep yourself top of mind for the future. I'd also be open to taking other roles within Marketing or Product, then transitioning internally into PMM. That's what I did: I got my first job at Slack as a "Business Marketing Manager" by reaching out to someone who went to my college. That got me the first interview. For the interview, I carefully looked ...Read More

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Credentials & Highlights

Senior Product Marketing Manager, Consumer at Asana

Formerly Slack, Deloitte

Lives In Brooklyn, NY

Hobbies include Fitness, Skiing, Cooking, Baking

Knows About Building a Product Marketing Team, Establishing Product Marketing, Go-To-Market Strateg… Knows About Building a Product Marketing Team, Establishing Product Marketing, Go-To-Market Strategy, Messaging, Product Launches, Product Marketing Career Path, Product Marketing Interviews, Product Marketing Skills, Release Marketing, Sales Enablement, Scaling Product Marketing, Growth Product Marketing, Enterprise Product Marketing, Competitive Positioning, Category Creation, Launch Messaging, Launch Metrics, Launch Strategy, Sales Adoption, Sales Metrics, Sales Tools, Messaging Strategy, Message Testing, Messaging Frameworks

Speaks English, Spanish

Work At Asana

Senior Product Marketing Manager, New Products

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