For someone looking to break into their first PMM role, what advise do you have for landing that first interview? How can one set themselves apart from other candidates who have held PMM titles before?

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3 Answers

Product Marketing Interviews

Kevin Zentmeyer

Upwork Senior Director, Marketplace Experience Marketing • 3y

I think landing your first interview and subsequently your first job as a PMM is made easier if you target some level of specialization either within the role or the company. Many PMM roles, especially more junior ones, are specialized or weighted towards particular areas like sales enablement or pricing for example. For someone with a sales or finance background in those cases, that can be a way in. Practically everyone in product marketing started their career in something else because there a ...Read More

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Jon Rooney

Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y

To try to break into PMM from a cold start, have a body of content already published (on LinkedIn or another platform) to serve as your portfolio. Early career PMM's do a ton of writing - customer-facing, sales-facing, launch planning, campaign briefs, etc. - so having things that show your capacity for writing, at both high level and in detail where appropriate, will help you stand out. Once you target an industry or category, start writing in depth there. You can discuss launch events, industr ...Read More

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Maggie Blackburn

Asana Senior Product Marketing Manager, Consumer | Formerly Slack, Deloitte • 3y

My advice would be to talk to a lot of people in PMM roles at the companies you're interested in. Even if there aren't open jobs now, this helps keep yourself top of mind for the future. I'd also be open to taking other roles within Marketing or Product, then transitioning internally into PMM. That's what I did: I got my first job at Slack as a "Business Marketing Manager" by reaching out to someone who went to my college. That got me the first interview. For the interview, I carefully looked ...Read More

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