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Marcus Hartwig

Marcus Hartwig

Director of Product Marketing, Vectra AI

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Marcus Hartwig
Marcus Hartwig
Director of Product Marketing
How do you think about timing for launches and how much say do you have? Is there a strategy to try to maximize impact or is it based on when product will have it finished?
Timing is generally dictated by Product. However, it's always wise to anchor the launch with various stakeholders, both internal and external. For example, sales Enablement gets better traction if it does not happen the last week of the quarter, and a press release announcement will have better c...more
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Marcus Hartwig
Marcus Hartwig
Director of Product Marketing
How do you perform extensive competitive product research? I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
Sales and customers will be your most vital partners for this task. They will have likely have had multiple run-ins with your competitors. As a result, they will give you an excellent high-level understanding of competitive pitches, pricing, what attracted customers to them, and how the market, i...more
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Marcus Hartwig
Marcus Hartwig
Director of Product Marketing
What are some key attributes that an experienced PMM has or needs to get to SPMM?
As you move towards a more senior role, you'll find yourself working on multiple projects and launches at once. One of the most critical skills here will be prioritizing, getting you and your team organized and managing reasonable expectations for all stakeholders - basically taking a more strate...more
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Credentials & Highlights
Director of Product Marketing at Vectra AI
Lives In San Francisco, CA
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