Profile
Marcus Hartwig

Marcus Hartwig

Director of Product Marketing, Vectra AI

Content

Marcus Hartwig
Marcus Hartwig
Vectra AI Director of Product MarketingSeptember 2
As you move towards a more senior role, you'll find yourself working on multiple projects and launches at once. One of the most critical skills here will be prioritizing, getting you and your team organized and managing reasonable expectations for all stakeholders - basically taking a more strate......Read More
377 Views
Marcus Hartwig
Marcus Hartwig
Vectra AI Director of Product MarketingSeptember 2
Sales and customers will be your most vital partners for this task. They will have likely have had multiple run-ins with your competitors. As a result, they will give you an excellent high-level understanding of competitive pitches, pricing, what attracted customers to them, and how the market, i......Read More
304 Views
Marcus Hartwig
Marcus Hartwig
Vectra AI Director of Product MarketingSeptember 2
Timing is generally dictated by Product. However, it's always wise to anchor the launch with various stakeholders, both internal and external. For example, sales Enablement gets better traction if it does not happen the last week of the quarter, and a press release announcement will have better c......Read More
264 Views
Credentials & Highlights
Director of Product Marketing at Vectra AI
Lives In San Francisco, CA
Knows About Competitive Positioning, Developer Product Marketing, Influencing the Product Roadmap......more