Marcus Hartwig

Timing is generally dictated by Product. However, it's always wise to anchor the launch with various stakeholders, both internal and external. For example, sales Enablement gets better traction if it does not happen the last week of the quarter, and a press release announcement will have better c...more

Sales and customers will be your most vital partners for this task. They will have likely have had multiple run-ins with your competitors. As a result, they will give you an excellent high-level understanding of competitive pitches, pricing, what attracted customers to them, and how the market, i...more

As you move towards a more senior role, you'll find yourself working on multiple projects and launches at once. One of the most critical skills here will be prioritizing, getting you and your team organized and managing reasonable expectations for all stakeholders - basically taking a more strate...more