Question Page

What are some key attributes that an experienced PMM has or needs to get to SPMM?

Marcus Hartwig
Vectra AI Director of Product MarketingSeptember 1

As you move towards a more senior role, you'll find yourself working on multiple projects and launches at once. One of the most critical skills here will be prioritizing, getting you and your team organized and managing reasonable expectations for all stakeholders - basically taking a more strategic approach than focusing on individual tasks. 

852 Views
Melinda Chung
Credit Karma Senior Director of Product Marketing | Formerly Adobe, GoDaddy, VSCO, 3x startupsJanuary 13

The key differences in Sr PMMs and PMMs come down to ownership, self-sufficiency and complexity.

As a Sr PMM, you will be expected to self-sufficiently drive projects on your own without significant guidance from your manager. You will also be expected to be able to lead and own more complex initiatives than as a PMM and to work amongst more ambiguity to figure situations out. You are influencing at higher levels, not just contributing and taking orders.

1342 Views
Crafting Compelling Messaging
Thursday, February 27 • 12PM PT
Crafting Compelling Messaging
Virtual Event
Darren Chait
Hana Pinsker
Adedayo Adebiyi
+243
attendees
Top Product Marketing Mentors
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Benefits
Jackie Palmer
Jackie Palmer
ActiveCampaign VP Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Susan "Spark" Park
Pinterest Director of Product Marketing
Jane Reynolds
Jane Reynolds
Match Group Director of Product & Brand Marketing, Match Group North America