adventures-in-messaging-e15-with-mary-sheehan-head-of-product-marketing-adobe-ad-cloud

Adobe

Mary Sheehan

Head of Lightroom Product Marketing

Demand Generation Stakeholders

Product Marketing Team

Product Marketing Stakeholders

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Product Management Stakeholders

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Product Marketing Specializations

Product Marketing Career Path

Market Research

Product Launches

Messaging

So much goes into creating new positioning and messaging. 

You have to decide who you want to be as a company. You have to get alignment across different teams. You have to understand what your customers think.

Then you have to find the right words to bring it all together!

In this episode Mary Sheehan breaks down her process for creating a new messaging strategy, including:

-- Surveying internal stakeholders (and creating lovely word clouds).
-- Developing a messaging house and positioning statement.
-- Creating website and ad mock-ups to test messaging with customers.

This and much, much more :)

Adventures in Messaging: E15 with Mary Sheehan, Head of Product Marketing, Adobe Ad Cloud

Mary Sheehan

Content

Video: Adventures in Messaging: E15 with Mary Sheehan, Head of Product Marketing, Adobe Ad Cloud