Mateo Balaña Paemen

PMMs we work with are starting to use Loxo to get website-style analytics (like hotjar) on their marketing content. They know what's getting attention, what the best reps are using, and how it's impacting the most important deals. Admittedly attribution still remains difficult and you can never know for sure, but it's definetely not as much of a black box as it usually is!