How do you measure the effectiveness of your sales content?

There are two ways to measure the effectiveness of your content - qualitative and quantitatively. However, before you even build anything, you must understand when and wh...

The most comprehensive way to measure the effectiveness of your sales content would be to implement a content management tool. Such a tool serves the materials to your re...

If you want any kind of quantitative data, purchasing a tool is really the only way to achieve that. I recently evaluated all the sales enablment options and went with Do...

To measure effectiveness you need a tool. Just using a cloud storage platform like Google Drive or Sharepoint is not going to be enough. I also agree with Steve Fayer tha...

That's a very tricky question as I'm guessing you know. I work in a smaller company so I simply poll my sales team and ask what is working and what isn't (and why). The s...

Monitor bookings growth and sales team productivity. Also, jump on tons of sales calls (you should be doing this anyway). Are they on message? Are they handling objection...

PMMs we work with are starting to use Loxo to get website-style analytics (like hotjar) on their marketing content. They know what's getting attention, what the best reps...

Please call your reps, more often than you do. As PMMs we are guilty of not engaging our reps as much as we should. Unless they have written off the PMM team, they will s...