How do you measure the effectiveness of your sales content?
I'm struggling to determine whether my sales reps are actually using content, and if its helping them win deals.
There are two ways to measure the effectiveness of your content - qualitative and quantitatively. However, before you even build anything, you must understand when and wh...
1096 Views
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
The most comprehensive way to measure the effectiveness of your sales content would be to implement a content management tool. Such a tool serves the materials to your re...
1613 Views
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Intuit Group Product Marketing Manager, Vertical Solutions • 7y
If you want any kind of quantitative data, purchasing a tool is really the only way to achieve that. I recently evaluated all the sales enablment options and went with Do...
775 Views
Enablix Founder • 7y
To measure effectiveness you need a tool. Just using a cloud storage platform like Google Drive or Sharepoint is not going to be enough. I also agree with Steve Fayer tha...
669 Views
Origami Logic Sr Dir Product Marketing • 8y
That's a very tricky question as I'm guessing you know. I work in a smaller company so I simply poll my sales team and ask what is working and what isn't (and why). The s...
468 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
Monitor bookings growth and sales team productivity. Also, jump on tons of sales calls (you should be doing this anyway). Are they on message? Are they handling objection...
442 Views
Business Development • 2y
PMMs we work with are starting to use Loxo to get website-style analytics (like hotjar) on their marketing content. They know what's getting attention, what the best reps...
173 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
Please call your reps, more often than you do. As PMMs we are guilty of not engaging our reps as much as we should. Unless they have written off the PMM team, they will s...
429 Views
Related Questions
How do you determine what content is most effective for sales enablement purposes?
How to track impact of assets we create, eg pitch deck, one pager? Not as easy as creating our social content How do you measure content usage and effectiveness within the sales process? Do you have a constant feedback loop that enables your team to attribute content engagement to business outcomes? Does this allow you visibility into standardizing best practices and measuring marketing impact?How do you measure the success of your enablement program? How do you measure the success or effectiveness of your sales enablement efforts?
How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does.