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Michael Applebaum

Michael Applebaum

VP of Product Marketing at Indigo

Washington, DC

5-time Product Marketing leader who's helped climate tech companies like Indigo Ag and Opower scale and drive impact. Expert in positioning, messaging, sales enablement, and GTM strategy, with leadership experience in sales operations & pre-sales. Proven success helping startups break out from the pack and scale from $10’s to $100M+ revenue, leading to exceptional outcomes including 2 IPOs.

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What does your product marketing team org structure look like?

Michael Applebaum
Michael Applebaum

Indigo VP of Product Marketing • 2y

I've structured B2B product marketing teams/roles in a number of ways, depending on the needs of the business and characteristics of the market. There's no universal answer, but here are some common approaches and when they might be appropriate: By Product: This is the most common approach and works well when you have a platform plus add-on products, or a set of complementary products. By Market Segment: If the customer needs, personas, and/or sales motions are sufficiently different between seg ...Read More

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