What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Building a Product Marketing TeamEstablishing Product MarketingProduct Marketing KPI'sProduct Marketing Career PathStakeholder ManagementInfluencing the Product Roadmap
16 Answers
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Product Marketing org structures can vary by organization. Previously at Attentive, our PMM organization is comprised of the following teams: Product Marketing Core (focu...
36052 Views
Arrived Head of Product Marketing | Formerly Shopify, Square (Block), Sprout Social • 6y
In short, we have a Go-to-Market team focused on the commercialization of our product strategy and a Sales Readiness team focused on competitive/market intel, analyst rel...
14204 Views
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Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex • 4y
Organization structures for the PMM team vary depending on your companies’ stage, customer base, and product suite. There are 4 basic approaches for designing PMM teams: ...
30095 Views
PandaDoc VP of Product Marketing & Brand • 5y
There’s two main drivers I think about with respect to org structure. Important caveat on the below being I primarily have worked at smaller organizations where org struc...
7505 Views
This is a question I get a LOT. Everyone wants to know whats the idea PMM team structure. The short answer is there isn't one. Firstly, the role of a PMM looks different...
4880 Views
I go back to ensuring that the team structure is aligned to business objectives and associated KPIs. My company does have aggressive sales, customer satisfaction, and pro...
3603 Views
Gusto Head of Product Marketing, Benefits • 2y
The PMM org structure is highly variable based on the company – and also shifts and changes through a company’s lifecycle to best meet company needs. There are four prima...
6061 Views
Close Head of Product Marketing • 4y
Our product marketing org strucuture is made up of 6 groups. Most of our groups are aligned directly to product, and how product strucutres their org. So each product gro...
4167 Views
Salesforce SVP & CMO, Tableau • 2y
Great question and one that comes up all the time! The structure of the PMM team can vary depending on the size of the organization, the nature of the product, and other ...
4447 Views
Ironclad VP of Product Marketing • 2y
Product Marketing org structure varies depending on the size, stage of growth, and nature of your product (i.e multiple product, persona, ICP). Ultimately you want to mak...
1363 Views
unitQ VP Marketing • 8y
In my experience, it varies based on your product portfolio/customer segments...When my company had only 1 product we were separated by function (i.e. pricing/packaging, ...
2450 Views
Skopenow Director of Product Marketing • 8y
I've seen it work in many different ways. It's usually dependent upon where the PMM org lives, and what the other organizations look like along side of it. If it's in Mar...
1685 Views
HiredScore Head of Product Marketing • 3y
Like many have said here, Product Marketing org structures can be vastly different. I believe the organizational structure starts with where Product Marketing sits in the...
785 Views
Indigo VP of Product Marketing • 2y
I've structured B2B product marketing teams/roles in a number of ways, depending on the needs of the business and characteristics of the market. There's no universal ans...
326 Views
Career & Leadership Coach/ Former Director, Product Marketing • 4y
We've changed our structure several times over the years as the business has grown and priorities have shifted, but because PMM at Intercom works very closely with produc...
16366 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 2mo
I’ve seen a few versions work, depending on company size and how complex the product and sales motion are.In most teams I’ve worked in, product marketers are aligned to a...
222 Views
Related Questions
Can you elaborate on the Product Marketing org structure and elaborate on how your team works together to bring new features to market?When you have a product marketing team and a marketing team how do you draw the line internally? How is the marketing team which you are part of structured? How does your role fit in?Where do you see Product Marketing in the org design: Marketing, Product or its own standalone function ?How do you organize your team and how does that change based on the organization?How does your company define the difference between Marketing and Product Marketing teams and how do the responsibilities differ?