UPtimizm Founder and Principal Consultant | Strategy, Marketing, Product Management, Operations • 8y
I've led several transformation and organization change efforts involving product development, marketing and sales. Here's a few lessons: 1. PMMs specialities depend on what's needed to link engineering / product development (internal competencies) and marketing / sales / customer success (external facing). Product launches, segment analysis and sales enablement capitalize on process skills, not just functional expertise. In contrast, for demand gen programs, value prop/personas and partner ...Read More
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