What is your advice to someone with a background in software sales who wants to move into Product Marketing?
Have you hired someone with a sales background for a product marketing role?
5 Answers
BrainKraft Founder • 8y
The first think you need to recognize is how different the roles are (not just the job titles). Someone in a sales role deals with 1 to 1 issues everyday. You have a need...
788 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
I've run into a few former sales people and SEs who have made the switch into PMM. I've only done one internal transfer myself - an SDR wanted to get into marketing and a...
665 Views
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Workday Senior Product Marketing Manager • 7y
I made a major career change a few years ago from public sector to enterprise tech, and some of the most useful things I did were adjust my language, incorporate marketin...
635 Views
UPtimizm Founder and Principal Consultant | Strategy, Marketing, Product Management, Operations • 8y
I've led several transformation and organization change efforts involving product development, marketing and sales. Here's a few lessons: 1. PMMs specialities depend o...
547 Views
Zendesk Senior Director, Technology Marketing and Communications • 6y
This is a great question, but unfortunately not one I have much personal experience with as I haven’t made that particular transition and also haven’t hired anyone with a...
3166 Views
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