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How would you go about setting up a blueprint for product launches at a start-up when I’m the first PMM hire and product launches have been managed the product team so far (and were pretty chaotic due to a lack of framework and resources)?

Michael Simmons

LaunchNotes Solutions Manager • 5y

We put together a framework for product launches that has considerations for every stage of a product launch - I think this will be really helpful given your position as the first PMM hire at a startup! This is from a guest writer who pivoted from PM to PMM, so there might be some insights there as you're taking the reins on product launch comms off of your PM team: https://www.launchnotes.io/blog/the-ultimate-product-launch-plan-for-new-product-marketers

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Michael Simmons

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How would you go about setting up a blueprint for product launches at a start-up when I’m the first PMM hire and product launches have been managed the product team so far (and were pretty chaotic due to a lack of framework and resources)?