How would you go about setting up a blueprint for product launches at a start-up when I’m the first PMM hire and product launches have been managed the product team so far (and were pretty chaotic due to a lack of framework and resources)?
Start-up has around 80 employees and in the FinTech industry focusing on the DACH market
Close Head of Product Marketing • 5y
There are probably a few useful frameworks you can implement off the bat: 1. Establish a clear tiering framework - what constitutes a tier 1 launch versus a tier 3 or 4,...
1160 Views
Chargebee VP, Corporate Marketing & Comms [Prev. Product Marketing] • 5y
I cannot claim expertise in FinTech or in the DACH market, so my best advice here is to research launch plan frameworks and pick one. Pragmatic Institute, Product Marketi...
1740 Views
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Twilio Director of Product Marketing • 2y
My number 1 recommendation is documentation. First, identify your key stakeholders across product, marketing and sales and document what is working and what isn't in rece...
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LaunchNotes Solutions Manager • 5y
We put together a framework for product launches that has considerations for every stage of a product launch - I think this will be really helpful given your position as ...
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