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How would you go about setting up a blueprint for product launches at a start-up when I’m the first PMM hire and product launches have been managed the product team so far (and were pretty chaotic due to a lack of framework and resources)?
Start-up has around 80 employees and in the FinTech industry focusing on the DACH market
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Director of Product Marketing & Customer Marketing at Mode Analytics • February 23
Product of course wants a new product out in market ASAP. Do you have any tips on how you can negotiate with them to prioritize a solid launch which may mean a couple extra weeks of planning? What's a solid timeline in your opinion?
How do product marketers lead a product launch when roadmaps and priorities are constantly changing?
How do we approach the launch plan that was pre-decided and what changes in approaches would you recommend?