How would you go about setting up a blueprint for product launches at a start-up when I’m the first PMM hire and product launches have been managed the product team so far (and were pretty chaotic due to a lack of framework and resources)?

Start-up has around 80 employees and in the FinTech industry focusing on the DACH market

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4 Answers

Launch Frameworks Launch Channels Launch Strategy

Christine Sotelo-Dag

Close Head of Product Marketing • 5y

There are probably a few useful frameworks you can implement off the bat: 1. Establish a clear tiering framework - what constitutes a tier 1 launch versus a tier 3 or 4, what is the desiered business outcome of each, audience, associated GTM tactics for each tier, etc. Aligh with your product team on this framework. 2. Create a GTM Strategy template - that outlines how you plan to take the feature to market. It should include details like announcement date, tier, target audience, goal, messaging ...Read More

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Erin Gunaratna

Chargebee VP, Corporate Marketing & Comms [Prev. Product Marketing] • 5y

I cannot claim expertise in FinTech or in the DACH market, so my best advice here is to research launch plan frameworks and pick one. Pragmatic Institute, Product Marketing Alliance, and Sirius Decisions all have their own frameworks and launch plans, though they’re behind logins. See if you can set up a free account and go from there. There are also plenty of great Medium blogs and posts out there that you should be able to access for free as a starting point.Once you’ve done some research and ...Read More

1,743 Views
Lindsey Weinig

Twilio Director of Product Marketing • 2y

My number 1 recommendation is documentation. First, identify your key stakeholders across product, marketing and sales and document what is working and what isn't in recent launches. Then gather any process or standardization used across the product team for their launches. Ask questions like: how do they document the value of their launch? how do they share the status across launches? how do they determine product readiness (Pilot, Beta, GA) Then, consolidate your internal research findings int ...Read More

1,561 Views
Michael Simmons

LaunchNotes Solutions Manager • 5y

We put together a framework for product launches that has considerations for every stage of a product launch - I think this will be really helpful given your position as the first PMM hire at a startup! This is from a guest writer who pivoted from PM to PMM, so there might be some insights there as you're taking the reins on product launch comms off of your PM team: https://www.launchnotes.io/blog/the-ultimate-product-launch-plan-for-new-product-marketers

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