What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 5y
Product Marketing is about product and sales success so your OKRs should align with company, CMO and product OKRs. However, I think these 3 serve as a good "PMM OKR tem...
14793 Views
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
The short answer is 'it depends'.....let me explain... A product marketer, in my opinion, is like the CEO of a product. And just like a CEO, has to do whatever it takes t...
6906 Views
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Good Product Marketing OKRs really depend on the business and what the company is trying to achieve. For example, if there's no unified launch process, you may set an obj...
25445 Views
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
If you are looking for key Product Marketing metrics to determine success, here are some ideas: For a mature product: new users, adoption (usage), active users, daily ac...
12194 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 4y
In general, product marketing OKRs can become quite vague and hard to measure. However, the product marketing OKRs I’ve seen that are easier to measure are:1) Successful...
10133 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketin...
17616 Views
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
Product Marketing OKRs are really important to keeping teams focused on driving the most impact for the company. At a Product Marketing OKR level, it often depends on wha...
6675 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
My favorite product marketing OKRs are the ones that clearly support the company's OKRs. And the second-best OKRs are ones that are shared with other departments because ...
1249 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
"Good OKRs" answer on the question of where Product Marketing can bring the most significant positive impact on the company's growth. It really depends on the stage of ...
1069 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 2y
I'll preface this w/ saying my own POV of PMM is very much GTM-oriented. And so in developing the O's for my team, everything should track back to pipe & revenue. It'...
647 Views
Related Questions
What separates a "good" product marketer from an "elite" one?Is there a typical list of required skills for a product marketer? I feel like «product marketing» is such a wide term, it's very tough to have a proper definition, hence clear expectations for this role across different companies (size, industry...)What are the 3 skills you use most often in your role as a product marketer?What in your development tells you are going in the right direction with Product Marketing?