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What are good OKRs for product marketing?
I would like to know what metrics are used to measure PMM and what does good look like
8 Answers
Kevin Wu
Kevin Wu
Airtable Senior Director of Product Marketing, Solutions & CategoryMarch 2
Good Product Marketing OKRs really depend on the business and what the company is trying to achieve. For example, if there's no unified launch process, you may set an objective to develop a launch program. Or another example: you're starting to lose deals to a specific competitor. You may kick of......Read More
9330 Views
Mike Berger
Mike Berger
ClickUp Vice President Product MarketingNovember 11
If you are looking for key Product Marketing metrics to determine success, here are some ideas: * For a mature product: new users, adoption (usage), active users, daily active users, monthly active users, retention, net retention, pipeline, revenue, deal size, win rate, close rate, veloci......Read More
5463 Views
Pallavi Vanacharla
Pallavi Vanacharla
New Relic Vice President Product MarketingMay 28
The short answer is 'it depends'.....let me explain...  A product marketer, in my opinion, is like the CEO of a product. And just like a CEO, has to do whatever it takes to make the company (in this case product) successful. Hence, she/he should be measured on what is relevant for that specifi......Read More
3914 Views
Sarah Khogyani
Sarah Khogyani
Coinbase Head of Product Marketing, CloudMay 26
Product Marketing OKRs are really important to keeping teams focused on driving the most impact for the company. At a Product Marketing OKR level, it often depends on what the company goals are for that particular time period. If the company is going after a new market or focusing on customer ret......Read More
3806 Views
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner MarketingMay 13
Product Marketing is about product and sales success so your OKRs should align with company, CMO and product OKRs. However, I think these 3 serve as a good  "PMM OKR template" 1. Build a POV and become the hub of market intelligence: Think of this as all PMM programs: Competitive intel, Voi......Read More
7329 Views
Mandy Schafer
Mandy Schafer
Mastercard Director of Product MarketingJune 16
In general, product marketing OKRs can become quite vague and hard to measure. However, the product marketing OKRs I’ve seen that are easier to measure are: 1) Successful and ontime product launches. This means the product launch was able to happen on time with all cross functional teams trained ......Read More
5330 Views
Ryan Goldman
Ryan Goldman
Moloco Global VP MarketingMay 6
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketing" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about busi......Read More
8991 Views
Lisa Dziuba
Lisa Dziuba
LottieFiles Head of Product MarketingSeptember 23
"Good OKRs" answer on the question of where Product Marketing can bring the most significant positive impact on the company's growth.  It really depends on the stage of your product’s life cycle. Is your product in the introduction (development, pre-MVP, validation), growth, or maturity stage?......Read More
555 Views
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Priya Gill
Priya Gill
Momentive (SurveyMonkey) Vice President, Product MarketingJuly 1
Funny enough, this was completely a Marketing led rebrand. Product roadmap didn't play a role in guiding the process because we already had the right set of products, we just didn't have the right message or name in the market. An important part of this repositioning was strongly signaling to the......Read More
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Brianne Shally
Brianne Shally
Nextdoor Head of Product MarketingJanuary 13
Here are a few of my approaches to influence product leadership on the product priorities:  * Work cross-functionally across UX, research, Data Science, Product Operations, Sales, etc. to incorporate everyone's input so Product Marketing's list represent all input and is the source of tru......Read More
91 Views
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Matt Hodges
Matt Hodges
Atlassian Head of Marketing, ConfluenceDecember 15
PM and PMMs are likely to have different goals when it comes to feedback from users with early access, but I think that both should at the very least seek to understand, "to what degree have we solved the problem for customers that we set out to solve with this feature/product/release?". If you p......Read More
1419 Views
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Laura Jones
Laura Jones
Instacart Chief Marketing OfficerDecember 9
  I start by developing a Go-To-Market strategy that identifies the business objective of the launch campaign and articulates the in-focus audience. Once I know what I need to accomplish and who I'm talking to, then I can think about the best channels to land that message. The channels should be......Read More
4368 Views