Patti Lew

Head of Consumer Product Marketing, Glassdoor

Content

Before the product development stage, how do you present market and buyer insights to product? What documents does the PMM own at this stage?

Patti Lew

Glassdoor Head of Consumer Product Marketing • September 27

1. There are a number of foundational research reports and insights you can provide to your product partners before they delve into the development process. These include: 1. A broader overview of the competitive landscape and market landscape 2. As well as a closer look at the......Read More

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How do you figure out how to segment your market?

Patti Lew

Glassdoor Head of Consumer Product Marketing • September 27

1. Ideally you would draw on both a combination of quantitative and qualitative data to shape your segmentation research. Start with a hypothesis of who your TAM (total addressable market) is. This will help you to identify new market segments you may not have thought to target. For ......Read More

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What role do market trends play in your wider market research program/thought process?

Patti Lew

Glassdoor Head of Consumer Product Marketing • September 27

Market shifts cannot be ignored, otherwise you will be left behind and will no longer be relevant. In the last two and a half years, we’ve all seen significant changes in the market given global events and cultural shifts on a number of fronts especially in terms of the pandemic and for social ju......Read More