Paul Turner

An option here also is to really start with a point of agreement around how the market is changing and as a point of discussion. If it intersects with their research then all the better. Then use that as a setup to flow into why you exist are different/better. Finish with all the customer and company metrics to end on a strong note: 1. What has changed in the market. 2. Why current-state solutions are no longer a fit given this. 3. Founding vision and why your solution is different/better than the current state 4. Some detail to show that it's not BS. 5. How your GTM is different/better than existing solutions. 6. Real customer examples of success (metrics, outcomes) 7. Finish with company metrics (logos, growth, employees, review metrics). Good luck!