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What is the anatomy of a great analyst briefing deck?

Christine Tran
Writer Head of Solutions Marketing4y
In general, a good flow for an introductory briefing deck is: Introductions, and why you're here: I always like to start the conversation with a little context on why y...
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5581 Views
Nikhil Balaraman
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google4y
I think the mistake here is making it too long. I’d suggest an inverse triangle approach, and keep it short depending on the length and purpose of your briefing, probably...
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2954 Views
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Jackie Palmer
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP2y
There are three types of analyst briefing decks you need to be able to prepare. The first is a quarterly update, the second is the product update, and the third is the ev...
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1831 Views
An option here also is to really start with a point of agreement around how the market is changing and as a point of discussion. If it intersects with their research then...
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6996 Views
Talya Heller G.
Product Marketing Consultant | Ex-PMM, PM and PMO | Formerly Bloomfire, Rev Worlwide (Netspend), HP2y
A great briefing deck is a mix of big-picture positioning brought to life with customer stories and value drivers demonstration. And while it’s perfectly fine to have a g...
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698 Views