What is the anatomy of a great analyst briefing deck?
Writer Head of Solutions Marketing • 4y
In general, a good flow for an introductory briefing deck is: Introductions, and why you're here: I always like to start the conversation with a little context on why y...
5581 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 4y
I think the mistake here is making it too long. I’d suggest an inverse triangle approach, and keep it short depending on the length and purpose of your briefing, probably...
2954 Views
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
There are three types of analyst briefing decks you need to be able to prepare. The first is a quarterly update, the second is the product update, and the third is the ev...
1831 Views
SkyView-Consulting Principal • 4y
An option here also is to really start with a point of agreement around how the market is changing and as a point of discussion. If it intersects with their research then...
6996 Views
Product Marketing Consultant | Ex-PMM, PM and PMO | Formerly Bloomfire, Rev Worlwide (Netspend), HP • 2y
A great briefing deck is a mix of big-picture positioning brought to life with customer stories and value drivers demonstration. And while it’s perfectly fine to have a g...
698 Views