Ranna Unthank

The way I have answered this question by being brief and yet covering the main components of the GTM is as follows: Creating a GTM plan is a collaborative effort of working with cross-functional (product, sales, marketing, customer survey) teams as well as with customers. GTM has components of What, Why, Who, How, Where and When 1) First is to understand What is the product (new product or existing (big rock features) The Why - e.g.: Is it a new product to fill a gap in Product portfolio? Or is created due to the need in the market and customer pain-points have not been addressed or even properly addressed? Or is the product being re-vamped and so a re-launch? What features and benefits does the product have that brings value to customers to solve their pain-points as well as increase time to market? This would provide you with a product-market fit. 2) Then WHO are the 2 Cs - customers and competitors? - Who are the target audience and target markets or even segments and who would be the top 3 or 5 competitors the product will go up against? Eg: If this is a new product, then Is there a "blue-ocean"/untapped market for this product? Market segmentation. 3) The HOW is Sales channels - how will we reach the defined target customers and how will we sell - Direct sales, Channel partners etc. 4) Then finally the Where and When is the Marketing and Launching of the product. When to launch the product? Where will it be marketed to create awareness and sales pipeline? Creating a Marketing Plan of promoting the product with various activities such as: Website, Blogs, Social media, AR/PR, Events, Demos, Videos, Collateral, Thought leadership articles etc. And one of the most important parts is Outcome - i.e What are the Goals? (increase market share, awareness, sales pipeline, combat competition etc).