Robo Head of Product Marketing • 5y
The way I have answered this question by being brief and yet covering the main components of the GTM is as follows: Creating a GTM plan is a collaborative effort of working with cross-functional (product, sales, marketing, customer survey) teams as well as with customers.GTM has components of What, Why, Who, How, Where and When 1) First is to understand What is the product (new product or existing (big rock features)The Why - e.g.: Is it a new product to fill a gap in Product portfolio? Or is cr ...Read More
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