What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
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13 Answers
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
This is a great question and something I’ve also used when interviewing candidates. I completely see how it can be daunting and spans varying levels of expectations. Pers...
18687 Views
Upwork Senior Director, Marketplace Experience Marketing • 3y
Mock GTM plans are typically done two ways in PMM interviews. One is a live question in the interview and the other is a project typically in the form of a PowerPoint.If ...
41440 Views
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Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
As a candidate, you're never expected by the interviewer to have all the context. So it's an impossible expectation to put on yourself (unless you're an internal candidat...
14456 Views
Close Head of Product Marketing • 3y
If I were assigning this work, I'd expect to see the common elements of a GTM plan outlined (not necessarily the content, but the outline for sure). I'd look for elements...
5538 Views
Shopify Director of Product Marketing • 2y
I think about Go-To-Market plans being comprised of the following work:Understanding the product and its value propositionGather feedback from current and potential custo...
12530 Views
Homework exercises will vary, so there isn't a one-size-fits-all answer here.As an interviewer I usually look for a few things:Tie the GTM plan back to the business prior...
7418 Views
Diageo Head of Tequila Portfolio • 2y
The best way to ensure that you are successful in an interview is to demonstrate a clear structure of thought and understanding of the questions being asked. One effectiv...
7012 Views
Inngest Head of Marketing • 2y
My first advice here is to not accept an interview if you’re being asked to create a full GTM plan for a product they actually plan to ship :)But aside from that, I think...
2705 Views
Robo Head of Product Marketing • 5y
The way I have answered this question by being brief and yet covering the main components of the GTM is as follows: Creating a GTM plan is a collaborative effort of work...
23347 Views
Checkly Senior Product Marketing Manager • 3y
For my last interview, I was asked to prepare a GTM plan for a big feature release. I had only the feature name and the market segmentation and had to "imagine" everythin...
12708 Views
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • 5y
GTM is very broad and can mean so many things in industry. Strategic analysis and more marketing plan like, PPPP (packaging, pricing, placement, etc.), messaging/position...
2332 Views
SS Supply Chains Senior Product Marketing Manager | Formerly Co-Founder: Innoventsoft • 3y
GTM creation is an extensive exercise and involves a lot of time, research and market knowledge. Instead of creating a mock GTM, a framework for creating a GTM can be sug...
1139 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
Usually, they're testing to see if you understand how to launch a product but you are right, different hiring managers look for different things. My recommendation is t...
6109 Views
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