Richard J Pickul

Hard metrics like clicks, views, linger time, or sign-ups are invaluable for gauging campaign performance. However, relying solely on these quantitative indicators to judge the success of your messaging often falls short. Metrics can tell you what is happening, but they rarely explain why—and in the world of Product Marketing, that “why” is critical. The real insights emerge when you move closer to your target customer. Conducting qualitative interviews, presenting your messaging, and listening ...Read More

It’s often said that communicating with customers is crucial, and while this is true, engaging with ex-customers and prospects can be just as important too - if not more so, in some cases. Consistently speaking with a diverse set of individuals across your funnel provides a broader and deeper understanding of external perspectives on your products or services. What can happen, however, is that this is a once and done sort of affair - to be really valuable, it needs to be consistent and shareable ...Read More